The name Aenne Burda is inextricably linked with Burda Moden. Udo Jürgens, composer and singer (1934-2014)
"She possessed a grandeur that has long vanished from our world." She was the "woman of the century," the "icon of the 20th century," the "princess of dresses," the "most successful postwar entrepreneur," the "personification of the economic miracle," and "Germany's economic wonderwoman." The publisher's obituaries were replete with superlatives: They were all paying homage to a unique individual whom the Welt am Sonntag newspaper had described as Germany's most successful woman in 1979 – before that same accolade fell to Mildred Scheel, the physician and wife of German President Walter Scheel, and the actor and singer Hildegard Knef. Two hundred prominent figures from the worlds of politics, society and commerce had converged on the small town to bid their personal farewells to Aenne Burda. It was followed by 50 black limousines containing mourners such as the politicians Wolfgang Schäuble, Hans-Dietrich Genscher and Günther Oettinger the film producer Arthur Cohn, the fashion designer Karl Lagerfeld and the publisher Friede Springer. A week later a funeral procession passed through the streets of her hometown, headed by a 600 Mercedes Pullman bearing the publisher's coffin. On November 3, 2005, Aenne Burda passed away at the age of 96 in Offenburg.
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